The worst thing you can do in a preselling article is to pitch the product you’re preselling. In fact, most articles you write with the intention of preselling will not even mention the product you’re promoting. Sometimes it’s fine to make a casual mention – especially if it’s among a list of options for solving a particular problem.
But it’s counterproductive to your cause to start “selling” in your preselling article. As soon as you start talking about how great a particular product or service is, you lose credibility in your reader’s mind. They think, “How she’s just trying to sell me something.” And they don’t take to heart anything you say.
Also, if you’re not giving any useful advice or information, your reader will stop reading and go somewhere else. The worst thing you can do is try to recreate the sales letter and provide no value.
Another big mistake is to link directly to your affiliate link. When you do this, your reader can see it in the address bar. If they see anything that looks like and affiliate link, the same thing happens. They think you’re just trying to sell them something and this makes them want to not click the link.
As strange as it sounds, the words “click here” will get you less clicks than words or phrases that are relevant to the topic. So don’t use “click here for more info” or anything like that if you really want to get the clicks.
And above all else, don’t make hyped up claims or false statements. This should go without saying, and if you’re following the advice above it’s not an issue, anyway. But it’s important to realize that people can see through hype. So trying to make the product you’re promoting seem better than it is will not only hurt your reputation. It will also decrease the number of people who click through to find out about the product.
Here’s a quick recap of the wrong way to presell:
- Pitch the product
- Provide no real content
- Link directly to your affiliate link
- Use “click here” in your links
- Include lots of hype!
The easiest way to avoid preselling the wrong way is to just sign up for free and let us do it for you!
If you like this post, please click the “Like” button below add a comment, too! Likewise, if you have any questions, please post them in the comments section.
I’m glad to accept your invitation to sign up for free. I’m eager to find out how what you are offering can help me make money.
Please let me know what you think once you sign up and start receiving posts to your blog…
I like it..Brings more people to my page and also gets likes on the article Likes are great
Very glad to hear about this!
who gets the list from the opt ins
James,
That’s a great question and tells me that you’re really thinking about this like a business. You definitely should add an opt-in form to your blog and collect email addresses and build your list. The Massive Blog Success System has more information about how to do this easily. And of course the opt-ins you collect on your blog are yours!
So how do you sign up? The sign up takes you to facebook.
You would only end up on Facebook if you close that page without filling in the form. Just click “Sign Up FREE!” and enter your email address and you’re in!
Man’0′ Man, takes all kinds and the kinds I’ve been getting to my blog since I introduced Presell Pro articles to it have been awesome both in terms of numbers and quality readers. Way To Go Dustin, your stuff is No.1, and your guidance has help my traffic ten fold. There just isn’t enough good I can say about Presell Pro Dustin. Yeah!
Great advice as always Dustin! Thanks for always helping others to understand the best ways of marketing.
Hi Geraldine,
Dustin has so much inside information on Internet Marketing and it’s great that we can all benefit his advice. Keep following his training and tips!