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What is preselling?

Preselling is the most effective way to earn affiliate commissions. In a nutshell, effect preselling warms your visitor up before sending them to the product sales page.

The benefit of taking this step is that you increase your chances of earning a commission. When done properly, you send your visitor to the sales page in a “buying mood” and they are much more likely to make the final purchase.

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The WRONG way to presell

The worst thing you can do in a preselling article is to pitch the product you’re preselling. In fact, most articles you write with the intention of preselling will not even mention the product you’re promoting. Sometimes it’s fine to make a casual mention – especially if it’s among a list of options for solving a particular problem.

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How to presell effectively

Preselling is the art and science of putting your audience in a “buying mood” before sending them to the sales letter for the product you’re trying to sell. It’s an art because it requires careful crafting and an artful mix of ingredients. And it’s a science because there are specific components that must be included in every preselling article.

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